Creative & Marketing Operations Consultant

Great work needs the right conditions to thrive.

I help creative and marketing teams work better. I build the structures, processes and shared ways of working that let talented people do their best work, consistently and at scale.

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People-first change
Teams supported through every stage of operational change
Operational clarity
Processes and systems that actually work in the real world
Lasting results
Change that sticks because people understand and believe in it
About

Rigorous thinking.
Human delivery.
Real results.

I'm Janine Malyon, a senior creative and marketing operations consultant with over 20 years of experience helping teams work better. I design the processes, structures and ways of working that make creative and marketing functions genuinely effective. I work alongside organisations and their teams to make sure new ways of working are properly embedded, understood, owned and actually used. I work with organisations wherever they are in the process: at the beginning, mid-implementation, or picking up something that's already started but needs proper support to land well.

I've led operational transformation at globally recognised organisations including Dyson and the National Trust. What I've learnt doing that work is that the best frameworks in the world only land if the people using them feel heard, supported and ready. I care as much about how change happens as what gets built.

Working independently now, I partner with organisations who need both clear thinking and careful delivery: building intake and governance from scratch, redesigning an operating model, or helping a creative or marketing team rediscover what high performance actually feels like.

20+
Years in creative & marketing operations
Global
Scale experience across international teams
End-to-end
From intake design to embedded delivery
Senior
Board-level advisory & stakeholder management
What I've Delivered

Work that has
made a difference.

These results come from real organisations, working through real pressure and complexity. They came from changes that were grounded in organisational strategy and designed with the people who had to make them work, not imposed from the outside.

£1m+

Annual savings through redesigned workflows, smarter resourcing and system improvements, including a template programme saving over £500k a year

70%

Efficiency improvement while scaling global delivery across multiple international markets, with consistent quality maintained throughout

45→1%

Production error rate reduced through clearer workflows, stronger governance and a genuine shift in team culture. Not just new rules, but new habits

£2.5m

Cost avoidance through vendor governance, procurement alignment and commercial controls across complex, multi-supplier environments

Services

Three ways
to work together

Every engagement begins with a real conversation about where you are and what you need. These three models reflect how organisations most commonly need support. You might be looking for consulting support, or workshops and training, or a combination of both. There's no fixed starting point and no obligation to go further than makes sense for you.

Diagnostic

Clarity on where you are

An honest, independent look at how your creative and marketing function actually works in practice. I talk to your people, observe how work moves, and give you a clear, evidenced picture of where the friction is and where to focus first.

  • 5 days on site across two weeks
  • Stakeholder and team interviews
  • Process pain point identification
  • Blockers and root cause analysis
  • Written report with prioritised recommendations
  • Senior leadership presentation
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Transformation

Building what comes next

From clarity to change. A full redesign of how your creative function operates, built with your team, not handed to them. The process architecture, implementation roadmap and workshops to make it work in practice, not just on paper.

  • Includes full Diagnostic
  • Process architecture and workflow design
  • Clear handoff points and accountability structure
  • Implementation roadmap, team by team
  • Internal communications plan
  • Leadership briefing and alignment
  • Team onboarding workshops (2 days on site)
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Partnership

Ongoing support and momentum

A retained advisory relationship for organisations who need ongoing support as change takes hold. I stay close to your team, available between visits, and invested in making sure progress is real and lasting. Not just a moment.

  • 2 days on site per month
  • Unlimited remote advisory support
  • Monthly progress reviews
  • Stakeholder reporting
  • Ongoing process refinement
  • Minimum 3-month commitment
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Workshops & Training

Practical learning.
Real-world application.

All workshops are available as standalone sessions or as part of a wider engagement. Delivered in-house, tailored to your team and their specific challenges: practical, collaborative and immediately applicable.

Half day · up to 20 people

Creative Ops Fundamentals

A practical, energising session that gives creative and marketing teams a shared language and a clearer way of working together. We cover how work comes in, how it gets prioritised, how it moves and how it gets delivered. Teams leave with something they can use straight away.

Suitable for: In-house creative teams, marketing campaigns teams, brand studios, hybrid creative and marketing functions
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Full day · process mapping

Brief to Delivery

A structured, full-day working session that maps your end-to-end creative and marketing process together. Teams leave with a clear, shared picture of how work actually flows, where the friction points are, and what a better process could look like. Practical, collaborative and grounded in what's real for your team.

Suitable for: Creative and marketing teams, project managers, operations leads and their stakeholders
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Half day · senior leadership

Creative Governance in Practice

Designed for senior leaders overseeing creative and marketing functions, this session explores what good governance actually looks like in practice. We cover approval frameworks, quality standards, brand compliance, and how to build oversight that protects output without slowing teams down or making people feel untrusted.

Suitable for: Heads of Creative, Marketing Directors, Communications leads and senior stakeholders
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Coming Soon

AI & Creative Operations

A practical workshop exploring how generative AI is changing creative and marketing production, and how to bring it into your workflows thoughtfully. Currently in development. Register your interest to hear when it's available.

Full day · In-house creative and marketing teams
Register interest →
Expertise

Skills & platforms

Core Disciplines

Creative Operations Marketing Operations Production Leadership Operating Model Design Workflow Architecture Governance Frameworks Change Management Capacity Planning Stakeholder Management

Tools & Platforms

Workfront Monday.com Censhare Bynder Tableau Trello Jira GenAI Applications DAM Systems

Sector Experience

Consumer Electronics Heritage & Charity Global Enterprise In-house Agency Third Sector

Leadership Strengths

Team Building Executive Partnering Cross-functional Alignment Transformation Programmes Vendor Management
Contact

Let's talk

If your creative or marketing team is under pressure, or you're looking for someone who will take the time to genuinely understand your situation before suggesting a solution, I'd love to hear from you.

hello@stclairecreativeconsulting.co.uk
Based in the UK Available for consultancy engagements UK-wide